Case Study - The Log

TAP won the contract to relaunch and publish The Log, the membership magazine of BALPA (The British Airline Pilot Association). BALPA is a trade union and the professional body for UK commercial pilots.

The Log is authoritative and highly credible with an accessible style and fresh new design. The title informs members on things like: developments within the profession and industry; developments within BALPA and crucial aviation issues as well as lighter industry related issues.

Web Design Publishing Advertising Oxfordshire The Log

The Log also provides a forum for comment so the magazine engenders strong reader interaction. 93% of readers responded positively to their relaunched membership magazine. In addition The Log raises significant revenue – we had more than doubled advertisement revenue within Year One, as well as introducing additional revenue streams for BALPA. We continue to hit aggressive targets.

Testimonial Quote

"TAP offers us a full contract publishing solution for the production of our membership magazine, The Log. The magazine is always produced on time, on budget with a strong and creative ad sales team supporting. TAP manage the sensitivities of our Trade Union's membership magazine with great care and above all have created a magazine which is extremely popular with our members.

Emma Chisholm | BALPA
Head of Communications
& External Affairs

Publishing Services Applied

Ad Sales
Online Version